Surveys & Research
Concept Testing Survey form template
A visual concept test that presents design directions side by side and measures appeal, clarity and purchase intent. Built for product, design and innovation teams choosing a direction.
ConceptPictureVisual
What’s in the box
Side-by-side choice
Compare concepts with image picks.
Appeal + intent
Measure both reaction and likelihood to buy.
Qualitative why
Capture the reasoning behind each choice.
Perfect for
- Design direction
- Packaging tests
- Innovation pipeline
- Ad creative selection
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