Notes from the form-builder workshop
Tutorials, comparisons, payment integrations, and the occasional founder story. We write when we have something useful to share.
Selecting the perfect form builder in 2026: top alternatives to Jotform
Jotform isn't the only game in town anymore. We break down five modern alternatives — by features, pricing, and the kinds of teams each one fits best.
Steven Lee· Mar 17, 2024· 7 min read
How to build a beautiful form in 5 minutes
From a blank page to a public form with payments — a step-by-step walkthrough using the drag-and-drop editor.
Steven Lee 5 min
When to use conditional logic vs page jumps
Both shape what your respondents see — but they're not interchangeable. Here's the mental model we use to pick the right one.
Steven Lee 6 min
Accept payments with HitPay: the complete guide
Set up FPX, cards, TnG, Boost, ShopeePay, and GrabPay on any form. Webhook plumbing, refunds, and reconciliation included.
Steven Lee 9 min
Why we built Halloform: a founder's story
I was tired of bouncing between Typeform, Stripe, Zapier, and Mailchimp just to take a paid signup. So I built the form builder I actually wanted to use.
Steven Lee 8 min
Building forms that convert: 7 design principles
Question order, mobile keyboards, copy tone, and the surprising power of a one-question landing page.
Steven Lee 10 minGet notified when we publish
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