Customer Effort Score (CES) Survey form template
The single best predictor of loyalty is effort. This CES survey scores how hard customers had to work to accomplish their goal; high-effort responses reveal a friction question and jump to a follow-up commitment, while low-effort responses are celebrated and asked to spread the word.
What’s in the box
Effort scoring
A 1-7 ease scale plus friction points compute an effort score.
Friction diagnosis
High-effort responses reveal exactly where things got hard.
Reward the easy wins
Effortless experiences route to a referral or review ask.
Perfect for
- Product teams
- CX teams
- SaaS companies
- Service businesses
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