Product-Market Fit Survey (Sean Ellis) form template
The classic PMF test: how would you feel if you could no longer use this product? A scoring model plus benefit and persona questions segments respondents into must-have advocates, nice-to-haves, and low-fit users — routing each to the follow-up that unlocks the most learning.
What’s in the box
Disappointment scoring
The core PMF question anchors a fit score for each respondent.
Advocate deep-dive
Must-have users reveal benefit and persona questions to clone your best fit.
Low-fit diagnosis
Nice-to-have users route to a 'what's missing' path.
Perfect for
- Startup founders
- Product managers
- Growth teams
- Early-stage SaaS
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